I’m often asked “Should my company have a blog?” My answer is almost always yes. I advocated the idea of creating a corporate blog for most of my clients. The power of a corporate blog can have extremely positive results; however, several recent articles have focused on the downside of corporate blogging.

The Upside
One of the biggest advantages of creating a company blog is it allows organizations a platform where information, data and opinion can be shared and traded. The open forum of communication is a two-way exchange between the company and its employees, customers, partners and prospects allowing a constant stream of exchanged information. Blogs make it easy for group participation allowing users a quick way to post and comment, creating an ongoing conversation.
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